Author: Jeffrey Gitomer
Little Gold Book of Yes – How to find, build, and keep a YES attitude for a lifetime of success. Since you become what you think about all day long, it’s your thoughts behind the words you speak that really are the foundation underneath your true attitudes. Positive attitude is defined as the way you dedicate yourself to the way you think. The definition for a negative attitude is exactly the same. Creative thought is reality; everything else is merely the byproduct of those thoughts.
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Little Red Book of Selling – 12.5 principles of sales greatness and how to make sales forever because the sale is always defined by the customer. People don’t like to be sold, but they love to buy. Your job as a master salesperson is to create an atmosphere where people want to buy. If you can make a sale, you earn a commission. If you make a friend, you can earn a fortune.
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Little Red Book of Sales Answers – “99.5 real world answers that make sense, make sales, and make money. Sales people are looking for answers. They want them now. They want the fast. They want them free. Buy this book and you’ll get two out of three. Every major sales answer you need to know is in this book.”
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Little Black Book of Connections – 6.5 Assets for networking you way into rich relationship. How many times will it take before one clearly understands the power of networking, community, and sharing? As many times as needed, whether hearing it from Napoleon Hill, Dale Carnegie, Norman Vincent Peale, Zig Ziglar, Anthony Robbins, Deepak Chopra, Wayne Dyer, Robert Kiyosaki, Vince Lombardi, Oprah, Dr. Phil, or Jeffrey Gitomer. What might happen if you were to call everyone you know and ask, “What can I do for you today that solves your biggest problem?” You might be pleasantly surprised in finding the solution.
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Little Green Book of Getting Your Way – How to speak, write, present, persuade, influence, and sell your point of view to others. After all, getting you way is the gateway to getting what you want while making others feel great about it as well. This book has the persuasion and performance answers you’re looking for, whether it’s sales, service, internal communications, friends, family, within which they are about to be revealed.
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Customer Satisfaction is Worthless - Customer Loyalty is Priceless – How to make customers love you, keep them coming back and tell everyone they know about you and your business. The key to survival in any business is customer retention and customer loyalty achieved through strategic techniques that foster impeccable customer service. All aboard the Loyalty Express. This is a train that will train you and provide a memorable ride for your customers. A train ride where you get to keep all the tickets and end up with all the money. What a country!
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Sales Bible - The Ultimate Sales Resource – Includes information on the New-New Economy and how to make sales while others are whinning because they fail to see the three golden goals; to help people, to establish long-term relationships, and most of all, to have fun doing everything. After all, if it’s only work, why do it and in the process limit your potential? Whether you are searching for a new product, service, or idea, a fresh approach, of a good old-fashioned kick in the butt, this book will deliver. Open any page and you will add a valuable sales strategy you can proudly ad to your personal sales toolbox.
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Author: Bradford D. Smart
The Smart Interviewer – This book is a “How To” course in selection interviewing, providing you with the skills, tools and techniques for producing dramatically more revealing interviews right away. No muss, no fuss, just simple, elegantly refined techniques that are based upon sound psychology and universal management principles. Avoid costly mishires. Dissects how to defectively and efficiently use specific interview techniques that ultimately hires productive, high-caliber employees or partners that directly target your company’s needs.
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Author: Jim Collins
Good to Great - Why some companies make the leap and others don’t. How can good companies, mediocre companies, and even bad companies can achieve enduring greatness through Level-5 leadership, the hedgehog concept, a culture of discipline, technology accelerators, and the flywheel and the doom loop and why those who do Radical restructuring fail to make the leap. His management research team of 21 people, read and coded over 6,000 articles and generated 2,000 pages of interview transcripts over a 5-year period. Now you can read the book and/or listen to the author's audio book on your way to creating greatness, as well as, his monograph to accompany Good to Great, titled “Good to Great and the Social Sectors” and why business thinking is not the answer.
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Good To Great Audio Book
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Good To Great - and the Social Sectors
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Good To Great - and the Social Sectors Audio Book
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Built To Last - Successful Habits of Visionary Companies - The author investigates 18 truly exceptional, long-lasting, companies that have an average age of nearly 100 years that have out performed the general stock market by a factor of 15 since 1926. His research compares each company to it’s top competitor from beginning to present day, reviewing each as a start-up to growing as a mid size company, and now as a large corporation, constantly questioning, “What make a company truly exceptional and different from other companies?” Comparative studies include: GE, 3M, Merck, WalMart, HP, Walt Disney, Phillip Morris, Motorola, Procter & Gamble, and Boeing.
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Audio Book
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Author: Eliyahu M. Goldratt
The Goal - A factory may be the unlikely setting for a novel, but this book has become wildly effective because it is written as a pacy novel that challenges every reader to rethink, there has to be a better way.
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It’s Not Luck - A continuation of the author’s business novels whereby a small but growing number of managers working with some of the largest manufacturers are agreeing with him regarding how, when, where, what, and why businesses need to retool their thought process, succeed, and remain innovatively competitive.
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Critical Chain – This book is a business novel whose conversations provoke others to think, examine, and reassess their business practices with a fresh new vision. It’s principles and practices are reportedly used by the U.S. Navy to develop efficient and faster quality controlled production methods and have transformed the thinking and actions of management throughout the world.
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Author: Marcus Buckingham
Now Discover Your Strengths – You mean it’s important to manage my own behavior, while becoming said example before my family, friends, and peers? The focus in not on eliminating weakness, rather, focusing on enhancing strengths, first within myself, and culturing that positive environment in every aspect of my personal and business relationships. This book is a sequel to Breaking All The Rules, in understanding and utilizing effective methods for motivating people and building upon their strengths. With over 1.7 million employees interviewed from 101 companies representing 63 countries, only 20 percent stated they were using their strengths everyday. How effectively do you measure productivity, and what percentage of your workday is measurable as productive?
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Author: Michaels, Handfield-Jones & Axelrod
The War for Talent – How strong is your talent pool? Winning the war for top leadership talent is much more than frenzied recruiting tactics. Attracting and retaining highly talented managers requires applying bold new strategies that build, culture, and develop added employee value propositions, via fundamentally new approaches to talent management. This will determine your company’s long-term success.
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Author: John Maeda
The Law of Simplicity – This book revolves around simplifying the quality of design, technology, business, and life through thoughtful reduction. Be careful, technology has made our lives more full, yet at the same time we’ve become uncomfortably full. Simplify by understanding and implementing these 10 laws, reduce, organize, time, learn, differences, context, emotion, trust, failure, and “the one’ while shifting and moving the 3 keys, away, open, and power. Use less to gain more.
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Author: Peter R. Drucker
The Effective Executive - A time proven approach to efficient time management and executive decision-making that allows effective executives time to think differently about allocation and keeping out of the way of others so that core tasks and activities can accomplish more effectively, using a variety of historical examples to clarify his principles that still hold true today.
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Author: Jessica Livingston
Founders At Work - collection of famous companies start up days: Apple, Gmail, Hotmail, CraigsList, Paypal, Tivo, Yahoo, Flickr, Firefox, Blogger, Lotus, Lycos, Del.icio.us, TripAdvisor, WebTV, and many so-called overnight success stories that just happened to be in the right or wrong place at the right or wrong time, experienced success and failures, yet hung on to the big vision, facing incredible decisions, managing to establish their historical niche marks on an evolutionary Internet landscape.
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Author: Thomas Friedman – updated and expanded version
The World is Flat – Includes fresh stories and insights that help us clearly understand how globalization and localization is changing the world faster than lightning. New visionary approaches in 21st Century thinking will challenge norms about, expansive digital technology, reducing social poverty, educational hyperlinks, individual empowerment, instant self publishing, and unlimited evolutionary trend setting on a historical scale where history itself is constantly outdated. What do I tell my children now that we know the world is flat once again?
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Authors: Steven D. Levitt & Stephen J. Dubner
Freakonomics – A rogue economist explores the hidden side of everything. Reads like an Indiana Jones detective novel, chuckling one minute and amazed the next. Bizarre historical connections that clearly explain how history was altered through apparently unrelated events that intersected cultural events without most people knowing how, why, when, or what really happened. A most fascinating read and as educators, perhaps the most effective way to really learn about economics and how it should be presented throughout life-long learning, not only K-12, but K-Life.
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Authors: Jim & Dallas Edwards
Turn Words Into Traffic – Finally, the secret to non-stop free targeted traffic. From the annals of the stonecutter to cutting edge technology, the written word “rules.” Topics concisely covered; the writing process, creating and promoting articles, targeting your audience, brainstorming topics, irresistible subjects, organizing structure, choosing your voice style, real purpose of editing, polishing blueprints, distributions strategies and tactics, subscribers, affiliate tool box, making money and saving time.
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